A former fashion model has filed suit against a major designer for alleged misappropriation of his likeness, claiming that it reused photographs taken of him more than a decade ago without his consent. Hamideh v. Dolce & Gabbana S.r.L., et al, No. BC502164, complaint (Cal. Super. Ct., Los Angeles Co., Mar. 4, 2013). In addition to the intellectual property claims, the plaintiff is asserting a claim related to breach of contract, seeking restitution for commercial benefits the defendant allegedly received from the use of his pictures. The case resembles situations faced by employees who contribute intellectual property to an employer, and who may continue to have rights to that intellectual property even after their employment ends.
According to the plaintiff’s complaint, Dolce & Gabbana (D&G), an Italian company known for high-end fashion, hired the plaintiff in 2002 for an advertising campaign. He was the featured male model of the campaign, appearing alongside world-famous female model Giselle Bundchen. D&G’s rights to the plaintiff’s likeness allegedly expired at the end of 2003. The plaintiff alleges that, in May 2012, D&G published photos of him taken for the campaign in 2002 without his permission. He claims that D&G did so “for the purpose of advertising [its] products and promoting [its] brand.” Hamideh, complaint at 4.
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